Privacy Policy

1. Introduction

Petverse is a pet care companion app for dog parents and their households. This policy explains what personal data we collect when you use the Petverse iOS app or visit petverseapp.com, why we collect it, who we share it with, and the rights you have over it.

Petverse is operated by MISTRAL SPARK LIMITED, a company registered in the United Kingdom. We are the data controller for the personal data described below. You can reach us at hello@petverseapp.com.

2. Data we collect

Account information

• Your email address and display name (from sign-up or your Apple/Google account).
• Your profile photo, if you choose to add one.

Pet data

• Your dog's name, breed, birthday, weight, and other profile details.
• Photos of your dog and household.
• Health logs, medications, vet appointments, and incident reports.
• Walk routes, GPS traces, walk durations, and activity history.
• Meals, training sessions, mood, water and sleep entries.

User-generated content

• Photos and notes you upload.
• Voice recordings made through the in-app voice agent or dictation.
• Chat messages you send to Pet Pal, our AI assistant.
• Posts and replies you share in community features.

Technical data

• Device identifier, device model, operating system version, and app version.
• Crash reports and error logs.
• Product analytics and session replays. Text inputs are masked in replays, so we never see what you type.

Location

If you start a walk and grant location permission, we collect precise location to record the route. You can revoke this permission at any time in iOS Settings. Without location, walk tracking will not work, but the rest of the app will.

3. How we use your data

• To run the core app: store your dog's profile, sync across devices, share with caregivers you invite.
• To power AI features. Text chats with Pet Pal are sent to a third-party large language model provider. Voice dictation, the continuous voice agent, and read-aloud are powered by third-party speech and voice providers.
• To send transactional email, such as account confirmation and caregiver invites.
• To monitor product health, fix crashes, and improve features through analytics and error tracking.
• To comply with legal obligations and to enforce our Terms.

Our legal bases under UK GDPR are: performance of a contract (running the app you signed up for), legitimate interests (security, abuse prevention, product improvement), consent (location, optional features), and legal obligation where applicable.

4. Service providers

We use a small number of trusted service providers to run Petverse. Each is bound by a data processing agreement and only handles data needed for their role. The categories are:

• Cloud database, authentication, and file storage hosting (EU region).
• AI providers for text chat, speech-to-text, the voice agent, and read-aloud.
• Real-time voice transport for the in-app voice agent.
• Identity providers for Sign in with Apple and Sign in with Google.
• Push notification delivery (Apple).
• Product analytics, session replay, and error tracking (EU region).
• Transactional email delivery.

We keep a current named list of these providers and will share it on request. Email hello@petverseapp.com and we will send it over.

5. Sign in with Google or Apple

When you sign in with Google or Apple, the provider shares a stable account identifier, your email address, and your display name with us. Apple users may choose to hide their email, in which case Apple gives us a private relay address. We do not receive your password or access to anything else in your Google or Apple account.

6. Children

Petverse is not directed at children under 13, and we do not knowingly collect personal data from them. If you believe a child has created an account, contact us and we will delete it.

7. How long we keep data

We keep your data while your account is active. When you delete your account, we hard-delete your profile, dogs, photos, logs, and authentication record. Most data is removed immediately; cold backups and a small number of upstream caches (for example, Apple identity revocation) are purged within 30 days.

8. Your rights

Under UK GDPR you have the right to:

• Access the personal data we hold about you.
• Correct data that is inaccurate or incomplete.
• Erase your data (see Account deletion below).
• Receive a portable copy of your data.
• Restrict or object to certain processing.
• Withdraw consent where consent is the legal basis.

Email hello@petverseapp.com to exercise any of these rights. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ico.org.uk) if you believe we have mishandled your data.

9. Account deletion

You can delete your account directly from the app: open Settings, tap Delete account, and confirm. The deletion is permanent and irreversible. Your dogs, logs, photos, voice recordings, chat history, and authentication record are removed. Most data is deleted immediately. A small subset (Apple identity revocation, edge function cleanup queues, encrypted cold backups) finishes within 30 days.

10. International transfers

Your data is primarily stored in the EU. Some AI providers may process content in the United States or other jurisdictions. Where data leaves the UK or EEA, we rely on the UK International Data Transfer Agreement or EU Standard Contractual Clauses to safeguard it.

11. Security

• All traffic is encrypted with TLS in transit.
• Data is encrypted at rest by our hosting provider.
• Database access is gated by Postgres row-level security policies, so users can only read their own (and their household's) rows.
• Authentication uses signed JWT tokens with short expiry.
• Secrets and API keys are stored server-side only and never shipped in the app.

12. Cookies and tracking on the website

The petverseapp.com marketing site does not set tracking cookies. Authentication cookies are only set on the auth flow itself (for example, when accepting a caregiver invite) and are strictly necessary. Session replay and product analytics run inside the iOS app only, never on this website.

13. Changes to this policy

We will update the “Last updated” date at the top of this page when this policy changes. For material changes we will notify you in-app or by email before they take effect.

14. Contact

Petverse is operated by MISTRAL SPARK LIMITED, a company registered in England and Wales (Companies House no. 16874200).

Email: hello@petverseapp.com